How to Make Money on Bilibili Without YouTube in 2026

If you are looking for ways to make money online without depending on YouTube, Bilibili can be an interesting platform to explore in 2026. Bilibili, often called B站 or “B Site,” is a major Chinese video and content platform with a strong community around technology, gaming, entertainment, education, animation, lifestyle, tutorials and other niche content.

The important point is that you do not need a YouTube channel to start building an audience on Bilibili. You can create content specifically for Bilibili and explore the platform’s own monetization opportunities.

Bilibili provides several ways for creators to generate income, including creative incentives, advertising revenue sharing, live streaming, fan support, brand partnerships, commerce, paid courses and other value-added services. Bilibili reported that approximately 3.1 million content creators earned income through the platform in 2024. Its creator income from advertising and value-added services increased by 21% year over year.

However, Bilibili monetization is different from YouTube monetization. Eligibility, creator levels, content requirements, payment methods and availability can vary depending on your account and location.

Can You Make Money on Bilibili Without YouTube?

Yes. You can make money from Bilibili without having a YouTube channel. Bilibili does not require you to first become a YouTube creator. Instead, you can build your Bilibili account, publish original videos and gradually unlock monetization opportunities available to your account. This makes Bilibili potentially useful for creators who want to diversify their income beyond YouTube.

You could create videos about:

Technology and gadgets
Android apps and tutorials
Artificial intelligence
Education
Online earning
Gaming
Animation
Study tips
Career advice
Finance and business education
Lifestyle
Travel
Programming
Reviews and tutorials

The best approach is to select a specific niche instead of uploading unrelated videos.

1. Earn Through Bilibili’s Creative Incentive Program

One of the main ways creators can earn directly from Bilibili is through its Creative Incentive Program. Bilibili’s current creator guidance says that eligible individual creators can receive incentives from their videos. In 2026, Bilibili states that creators applying for video incentives generally need an account that is not banned, must not be a corporate Blue V account, and need an appropriate rights level and credit score.

The platform’s current guidance also states that basic video incentives are intended for creators whose average platform income over the previous six months is below RMB 5,000 per month. The calculation uses earlier months because some revenue data may be delayed. This means new and smaller creators may have an opportunity to earn from eligible original content while they build their audience.

However, there is an important limitation: Bilibili’s current guidance says the basic video incentive has a monthly ceiling of RMB 2,000. Advertising revenue sharing is separate and is not subject to that particular basic incentive ceiling. Therefore, creators should not depend entirely on the basic incentive. The bigger opportunity can come from combining several monetization methods.

Advertising is another potential income source. Bilibili operates an advertising revenue-sharing program for eligible original creators. Creators can enable advertisements on eligible videos and receive corresponding support or revenue from the platform.

Bilibili’s official advertising guide explains that creators can enable the advertising revenue-sharing function through the creator center. The platform also provides tools for checking eligible videos and viewing revenue data.

An important advantage is that advertising revenue is not subject to the RMB 2,000 monthly ceiling applicable to the basic video incentive. For this reason, creators who develop a large library of useful videos may have better long-term earning potential than creators who focus only on basic incentives.

3. Make Money Through Brand Sponsorships

You can also make money by working with brands. Bilibili has a commercial collaboration ecosystem called Sparkle, which connects creators and advertisers. This can allow creators with a suitable audience to receive commercial opportunities.

Potential sponsored content can include:

Software promotions
Technology products
Mobile applications
Gaming products
Educational services
Online platforms
Consumer products
Other niche-specific brands

The key is to build an audience that trusts your recommendations. Bilibili reported a 33% year-over-year increase in the number of creators earning through Sparkle in 2024. For a creator, this is important because sponsorship income can eventually become larger than platform-based video incentives.

4. Earn Through Affiliate and E-Commerce Content

Another method is selling products or earning commissions from products promoted through Bilibili. Bilibili has supported video and live commerce, including opportunities for creators to promote products and earn commissions or sell their own products.

For example, a technology creator could publish:

“5 Best Budget Android Phones in 2026”

A suitable product or shopping link could potentially generate commission when viewers purchase through an eligible commercial arrangement. Similarly, creators in education, beauty, gaming, home improvement and other niches can create content around products relevant to their audiences. The important rule is to avoid turning every video into an advertisement. Useful content should come first.

5. Make Money From Live Streaming

Live streaming is another monetization option. Creators can livestream gaming sessions, tutorials, discussions, entertainment, educational content and other activities.

Viewers can support creators through virtual gifts and other platform-supported features. Bilibili identifies live broadcasting, virtual gifting and other value-added services as important creator monetization channels.

Live streaming can be especially useful once you have developed a loyal community. Instead of depending only on video views, you can build a relationship with regular viewers who return to your livestreams.

6. Fan Support and Paid Content

Bilibili also provides ways for audiences to financially support creators. The platform has a fan charging feature, through which viewers can provide financial support to creators. Bilibili also offers paid courses and other creator services. This can work particularly well for educational creators.

For example, if you publish free programming tutorials, you could eventually develop advanced educational materials or courses for people who want more detailed instruction. The principle is simple: free content attracts the audience, while premium content can monetize the most interested members of that audience.

Bilibili Payment Threshold in 2026

Payment rules are particularly important for creators outside mainland China. For overseas accounts, Bilibili publishes separate withdrawal rules. Its current overseas withdrawal information states that the service is intended for creators who live outside mainland China, do not have Chinese nationality and do not have a mainland China receiving account, subject to the relevant agreement with Bilibili Singapore.

According to Bilibili’s published overseas withdrawal rules, the minimum single withdrawal amount is 1,000 贝壳 (Beike), while the maximum single withdrawal amount is 50,000 贝壳. The platform states that overseas creators can generally initiate one withdrawal application per week, although actual availability can vary because of financial review, holidays and other circumstances.

Therefore, if you are an international creator, the important figure to remember is:
Minimum single overseas withdrawal: 1,000 Beike
Do not confuse the withdrawal threshold with the amount required to qualify for monetization. They are two different things.
Eligibility for a monetization program comes first. After you earn eligible revenue and it becomes available in your Beike account, the applicable withdrawal rules determine when you can withdraw it.
Payment procedures can also change, so creators should always check the withdrawal page shown inside their own Bilibili account before making financial plans.

Can Creators From India Make Money on Bilibili?

Creators outside mainland China may be able to use Bilibili’s overseas creator and payment arrangements, but eligibility should be checked carefully. Bilibili’s overseas withdrawal rules specifically describe eligibility for people living outside mainland China who do not have Chinese nationality and do not have a mainland China receiving account.

Therefore, an Indian creator should not assume that every Bilibili monetization feature available to a mainland Chinese creator will automatically be available to an Indian account.

Before investing significant time into Bilibili, check:

Whether your account can access the required creator program.
Whether your country is supported for the relevant payment method.
Whether you can complete identity verification.
Whether your payment account can receive the money.
Whether taxes or other reporting requirements apply in your country.

What Content Should You Upload?

If your goal is to make money on Bilibili, choose topics that can attract viewers repeatedly. Some potentially strong categories include:
Technology: Create Android tutorials, software guides, AI tutorials, app reviews and gadget explanations.
Education: Tutorials, language learning, exam preparation, programming and skill-development content can build long-term search traffic.
Gaming: Gaming guides, walkthroughs, reviews, strategies and livestreams can help create a dedicated community.
Online Earning: You can explain legitimate ways to make money online, including freelancing, affiliate marketing, blogging, social media monetization and digital products.
AI: AI tools and tutorials are particularly suitable for instructional content because new tools and features continue to appear.

Do You Need to Upload the Same Videos to YouTube?

No. You can create content exclusively for Bilibili. However, if you already have content on another platform, you should pay attention to Bilibili’s originality and content rules. Bilibili’s creator guidance emphasizes original content for its video incentive program. Earlier official rules also stated that eligible incentive content had to be self-produced and that certain commercial or reposted content was excluded.

Therefore, simply downloading other people’s YouTube videos and uploading them to Bilibili is not a good monetization strategy. Instead, create your own videos, commentary, tutorials, demonstrations or other genuinely original material. Prospects of Bilibili in 2026

Bilibili’s prospects for creators are interesting because the platform is not dependent on only one monetization method. Its creator ecosystem includes advertising, live broadcasting, commerce, fan support, courses, creator incentives and brand partnerships.

Bilibili reported that approximately 3.1 million creators earned income in 2024, while the number of creators earning through video and live commerce increased by 68% year over year. These figures suggest that monetization is becoming an increasingly important part of the platform’s creator ecosystem. However, this does not mean every creator will make money.

The biggest challenge is competition. Millions of creators are producing content, and viewers have many choices. A creator therefore needs a clear niche, consistent publishing schedule, strong thumbnails, useful titles and content that encourages viewers to watch and interact.

A Simple Bilibili Money-Making Strategy for Beginners

If you are starting in 2026, you can follow this approach:
Step 1: Create and verify your Bilibili account.
Step 2: Select one niche such as technology, AI, education, gaming or online earning.
Step 3: Produce original videos consistently.
Step 4: Study which videos generate the most views, likes, comments and followers.
Step 5: Apply for eligible creator monetization programs when your account qualifies.
Step 6: Enable advertising or other available monetization features.
Step 7: Explore brand partnerships, affiliate and e-commerce opportunities and live streaming as your audience grows.
Step 8: Build multiple income sources rather than relying on one program.

Making money on Bilibili without YouTube is possible in 2026, but it should be viewed as a long-term content business rather than a quick-money method. The platform offers several monetization opportunities, including creative incentives, advertising revenue, brand sponsorships, commerce, livestreaming, fan support and paid courses. Bilibili’s own data shows that millions of creators are already earning through its ecosystem.

For overseas creators, the payment system deserves special attention. Bilibili’s current overseas withdrawal rules specify a 1,000 Beike minimum single withdrawal, with individual withdrawals generally permitted once per week and a single-withdrawal ceiling of 50,000 Beike, subject to the platform’s rules and financial review.

The best opportunity is therefore not to copy YouTube, but to treat Bilibili as a separate audience and content platform. Choose a profitable niche, create original and useful content, build a loyal audience and gradually combine several monetization methods.

For creators willing to learn the platform and consistently publish quality content, Bilibili could become a useful additional source of online income in 2026, even without a YouTube channel.

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